As someone who took a while to figure out what I wanted to be when I grew up 😊 I know only too well there’s one or two decisions to be made around what career / business opportunity to follow.

This Japanese concept of Ikagai (a reason for being) can help narrow down an option or two.

And I love that it equally factors in what the world needs - which is handy if you are thinking of starting up a new product business. If you’re interested have a google, there’s heaps of info about it on line. And holler if I can be of any help with Strategy/ change. All the best!

#lightitupnz #goodshiftnz