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As someone who took a while to figure out what I wanted to be when I grew up 😊 I know only too well there’s one or two decisions to be made around what career / business opportunity to follow.

This Japanese concept of Ikagai (a reason for being) can help narrow down an option or two.

And I love that it equally factors in what the world needs - which is handy if you are thinking of starting up a new product business. If you’re interested have a google, there’s heaps of info about it on line. And holler if I can be of any help with Strategy/ change. All the best!

#lightitupnz #goodshiftnz


PO Box 3037

Waikuku Beach Store, 7448

North Canterbury

New Zealand

+64 27 669 1243

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